66. “House Rayu” Hot Sesame Oil
Pins the fetish meter with a beautifully designed little totem bottle that dispenses its ruby red elixir using a tiny pump. “Taste and Comfort” is the motto of House Foods Corporation of Tokyo which became famous for its solid Indian curry roux back in the sixties. Ramen shops are taking on pho restaurants in an all out noodle war for the heart and soul of American slurpers. Dry cleaners will certainly benefit.





