From the beginning of civilization man has sought ways to make his food taste better. The discovery of salt created the first communities and the spice trade facilitated the exchange of culture and ideas around the world. From mustards and dressings to chutneys and salsas, condiments reflect humanity in all its wonderful diversity. We are condiments and condiments are us, enjoy!
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Nov 19

11. Pace Picante Sauce

Despite huge sales, no commercial salsa brand in the US has yet to achieve iconic status. Pace’s original ad campaign was a forerunner of red/blue state political strategy. Pace is to salsa what Tex Mex is to cuisine, dubious at best. Fresh salsa can be hazardous to one’s health. The founder David Pace liked his coffee spiked with picante sauce.

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